Susan Serena
- Jul 11, 2022
- 4 min read

Why is Influencer Marketing So Effective?

Influencer marketing has been around for a long time. In fact, it predates social media as we know it today. Businesses have used influencers to promote their brands and products since the beginning of advertising itself. In recent years, however, there has been an explosion in the number of influencers on platforms like Instagram and YouTube—and with that growth comes a shift in how marketers think about this type of marketing strategy.

While some might still consider influencer marketing an "old school" tactic that doesn't work as well anymore because it relies on one-to-one relationships between brands and social media users (as opposed to traditional advertising), that couldn't be further from the truth! Influencer marketing is still incredibly effective when done right—and here's why:

Influencer marketing has a high ROI.

Influencer marketing can be a cost-effective way to reach your target audience.

In the influencer marketing world, you can choose bloggers with the right audience size and demographics for your brand. Once you find those bloggers, they'll likely work on a commission basis so you only pay them if their posts drive sales or leads—meaning that they have incentive to make sure their content is helpful, educational, and engaging. This type of collaboration has been shown to increase conversion rates by up to 40%.

Influencer marketing helps you reach targeted audiences—and build brand awareness in the process.

By collaborating with bloggers in different niches than your own (for example, fashion bloggers for apparel brands), brands will broaden their reach beyond what would happen organically through social media alone.

Influencer content can help boost SEO.

If you want to get noticed, get your product or service in front of the right people, and keep them coming back for more, then you need to create content.

If your website is a hub of information that's useful to your audience and brings people back again and again, they'll be more likely to buy from you. And with influencer content on top of all this? You're golden!

Influencer marketing attracts a younger audience.

According to data from the Pew Research Center, the average age of a social media user is 26. This is much younger than most consumers, who are 37 years old on average. The reason for this discrepancy is because influencers can help you reach people with a higher disposable income, and these individuals tend to be younger.

Influencers can increase awareness of your brand.

When it comes to influencer marketing, the most important point is that influencers help you reach new audiences and audiences you don’t have access to. They are able to do this because they have a large following who trust their recommendations and buy into their lifestyle choices. Their influence is powerful; they have the potential to change people’s minds about what they believe or believe in.

Influencers also allow for an organic relationship between brands and consumers, which is why many companies choose them over celebrities or other celebs with high followings on social media platforms like Instagram or YouTube. Consumers want authentic experiences from brands, so when there are relationships between the two parties (as opposed to just conversations), it makes sense that consumers would be more likely to interact positively with those brands as well as promote them through word-of-mouth advertising efforts (which I will discuss later).

Influencers can build trust with potential customers.

You need to build trust with your audience, and influencers are the perfect way to do this.

In order to make a sale, you need to make sure that your potential customers see you as an expert in your field. You want them to know that they can trust you and rely on you when they're ready to purchase something from you.

The easiest way for people to see that they can trust an influencer is by how large their following is. The larger a person’s following is, the more likely it is that people will believe everything they say because many other people think highly of them too. This means that if someone has many fans who like what they do or buy what they sell, then more people may decide that it's safe for them as well – even if those people have never met them before!

The second reason why using influencers works so well at building trust is because these individuals tend not only have large audiences but also attract high-quality ones: Fans who pay attention and engage regularly instead of just being casual observers who don't necessarily care about whatever content comes out next week (or even tomorrow).

There are many influencer marketing benefits to consider in your strategy.

If you're looking to grow your brand awareness, it's important to understand the many benefits of influencer marketing.

Here are some of the ways that influencers can help you build trust with your audience:

They have credibility. Influencers are people who have built trust in their niche over time. You know they're going to deliver quality content or products based on their experience and expertise. They've built an audience who trusts them because they've earned it!
Their opinions matter more than others'. They have a lot of influence on what others will purchase or consume, so when an influencer recommends something (even if it's just for fun), you know it has value!

Conclusion

In conclusion, influencer marketing is a powerful tool that can help you reach your audience and drive sales which I will review at my upcoming Revenue Accelerator Bootcamp. However, it’s important to know what type of influencer fits best with your brand so that they can create content that resonates with their followers. You also need to make sure they have the right social media platforms for their audience size so that all parties involved will benefit from the partnership—and ultimately see success!