What the New FCC Rules Mean for Landline Texting
What the New FCC Rules Mean for Landline Texting Below we will cover some of the common questions regarding the new FCC regulations, and what it means for companies who have applied a business texting solution to their toll-free business phone numbers.
What is a Business Texting Solution? A business texting solution is when an organization has text enabled their business phone line to allow two-way text dialogs with their customers. For businesses, text enabling their business phone numbers has been a game changer. They no longer have to source different phone numbers for voice and text because their one business phone number can do it all.
How do the new FCC rules change the business texting development? Prior to the new FCC rules, businesses with toll-free phone numbers who wanted to enable a two-way texting solution to communicate with their audience weren’t required to inform voice services agents (RespOrgs). With the new FCC rules, they do.
What was the main goal of the FCC ruling? The FCC’s specified intent was to avoid fraud. Nevertheless, the truth is that the ruling did not add any added fraud protection. Text My Main Number already retrieves authorization from its subscribers to enable text messaging for their business phone numbers. In other words, the current protocol already effectively safeguards both your businesses and your customers. The new FCC regulations were influenced by Somos, who is a company that manages the toll-free voice registry for the telecommunications industry. Somos contended that there is a problem with sneaky text enablement of business phone numbers when in fact, there was nothing sneaky about it. Upon the passing of this rule, Somos stood to gain tens of millions of dollars in unchallenged revenue as a direct result. Interesting.
What do the FCC regulations mean for your business? The new FCC regulations mean that it will take significantly longer to apply a business texting solution to your business telephone number. Companies will also face additional costs and be forced to report to the RespOrgs. Furthermore, if companies fail to inform the RespOrg when they’ve text-enabled their business phone numbers, the FCC may enforce penalties and other fines. Up to now, RespOrgs had no procedure in place for managing text-enablement requests. That means all requests would probably hit a dead end at first. As they navigate the new regulations, there’s a good chance they will execute the requirement to pay expensive fees to handle text enabling requests which in turn applies a major tax on the entire telecommunications industry. This new FCC ruling had immense consequences. For instance, the new classification made it impossible for California legislators to place a proposed tax on texting.
In the rest of this article we’ll cover:
How the cataloging of texting as an Information Service in place of a Telecommunication Service affects businesses and their consumers
How Text My Main Number conserves the integrity of business texting solutions as the most preferred B2C communication channel and shields consumers from spam texts