Marketing is hard. Even if you are a seasoned marketing vet, it can be difficult for anyone to navigate through the many different marketing channels out there. I've been doing it for over 10 years now and still find myself facing challenges with new platforms and methods every day.
Nevertheless, I keep atop my marketing game since I teach women how to market their businesses online as well as maintain a "no excuses" mindset.
I've found that women often face unique challenges when it comes to marketing their products or businesses. Women tend to be less confident about their ability to sell themselves or their brands, so many struggle with feeling like they need someone else do this work for them (and then finding someone trustworthy enough who will do just that).
Marketing is time consuming and hard.
Marketing is a full time job.
That's the title of one of my favorite books on marketing, and it couldn't be more true. Marketing is hard work, whether you're doing it yourself or hiring someone else to do it for you. It's not easy, and there's no magic wand that will make it happen overnight.
There are many moving parts to consider when developing a marketing strategy: what are the current marketing trends? What type of buyer personas do I have? Where are my ideal clients hanging out online? What channels am I going to use for each message type (email, social media)?
Either invest your time or your money, or give up on the idea of owning your own business.
People are not as interested in my content.
The top reason people don't act on your content is because they simply don't know who you are, what you do, and why they should care.
There is a possibility that you are not tailoring your content to meet the needs and wants of your target audience.
While it seems like common sense for most people to want to learn more about a business before handing over their hard-earned money, I'm here to tell you that there are plenty of other reasons that they might not be interested in getting to know you at all.
Maybe they just aren't interested in what your product or service has to offer—at least not yet!
Maybe they don't actually need anything right now (yet). Maybe the timing isn't right for them yet.
The list goes on...but the point remains: if someone isn’t ready or willing now then try again later when they are! You could spend months trying to sell something if someone isn’t ready yet but spending even one day building relationships with potential customers could mean big things down the road when those same people finally get around investing in what it offers them!
I am terrible at selling myself and my product.
You are not a salesperson. Selling is an art that takes time and practice, and you can't become a master at it overnight. If you start thinking of yourself as a salesperson, then your mind will be focused on selling—not building relationships or connecting with people.
Instead of trying to force yourself into being someone you're not, focus on building relationships with those who might buy from you someday. Trust me: The more genuine connections you make in your community, the more people will be interested in what YOU have to offer!
I'm afraid to put my brand out there.
I think it’s safe to say that most women are afraid of putting themselves out there. I know I was.
I used to be just like you, with a blog about my interests, but no social media presence because I was scared of getting attacked by trolls or having people judge me. As a result, I had only a few readers and sales were slow (though none of those things were true).
But here’s the thing: once we started blogging more regularly, building our email lists and creating social media profiles—all while staying true to ourselves—we grew our audience exponentially! It turns out that when you put yourself out there, people respond positively and want what you have to offer.
You will never know how many potential customers exist until you start sharing your brand with them!
I don't know what makes a good marketing campaign.
You don't know what makes a good marketing campaign.
You are not alone. Many womenpreneurs struggle with this very problem. But, don't worry! It's not too late to learn the secrets of successful marketing campaigns and become the authority in your field.
To help you get started on your journey, I've broken down all the necessary components of an effective marketing plan into six easy steps:
1. Know your customer. You must have a target audience to sell to and understand HOW TO sell to them.
2. Know your product (or service). What do you offer? What's different about your offer(s) than your competitor? What value or solution do you have to provide for your customer?
3. Know the competition. You must be able to immediately answer who your biggest competitor is. Once you know that, ask yourself what makes your product stand out from the competition (i.e., a unique selling proposition).
4. Know what works for you and what doesn't, based on testing and results. Take a look at the insights of wherever your content lives. Website, social media pages, etc. You think you're reaching your target audience, but are you? What do the reports say? Who is clicking AND what are they clicking on? Did they follow through with the call-to-action?
If your INTENDED target audience is not who is interacting with your published content, it's time to reconsider the type of content you are putting out there and where you're putting it. You may be on the wrong channel. You can't find fish on concrete.
5. A message that gets the attention of your target audience and persuades them to buy your product or service (i.e., an advertising campaign).
6. An objective for this message that is quantifiable and measurable, so you know exactly how well it's working (i.e., a goal).
People are mean on social media.
If you're going to be a womanpreneur, you have to deal with trolls on social media. But don't let them stop you from doing what you want or sharing your message. You also can't let them stop you from being yourself.
In other words, don't take it personally because that just makes the situation worse.
I hate wasting money on ineffective or untargeted marketing campaigns.
Let's be honest: marketing is not the most fun part of running a business. It can be expensive, time-consuming and downright frustrating. But if you're serious about growing your business, it's important to invest in marketing—or else you'll never get any traction.
So how do you know if your marketing campaign is effective? Well, there are many ways to measure success (pageviews, sales conversions, etc.), but for me it comes down to one thing: did I waste money on ineffective or untargeted marketing campaigns? No good! If I'm spending money on something that doesn't work (like showing up at events where no one knows me), then that's not going toward my bottom line—and nobody wants that.
The best way around this is by focusing on targeted campaigns rather than big budget ones with lots of moving parts (think billboards). Targeting means looking at who your target customer base is before creating a campaign—which requires research so make sure you have enough time allotted for this step!
There are many, many marketing challenges that many women face. While you may feel alone, many other people share your feelings and concerns about marketing.
Women are not the only ones who struggle with marketing. There are many, many marketing challenges that many women face. While you may feel alone, many other people share your feelings and concerns about marketing.
Marketing is not just about the product. In fact, it is more than just the product itself; it's also about the experience of purchasing that product and creating brand loyalty for customers to come back again and again. It's also about letting them know how they can use your products or services in order to solve their problems so they can focus on what matters most in life like their families or careers without having to worry about anything else except finding solutions for themselves through your company's offerings (not selling).
If you're feeling stuck and overwhelmed by the marketing process, don't worry! You're not alone. There are plenty of other women looking to learn how to launch their online success and who share your feelings marketing struggles. If this is still a problem for you after reading this post, then maybe it's time to hire a professional to help out.
Or, you can join my bootcamp by clicking here and let me train you on all you need to learn to successfully grow your business through online marketing.