Susan Serena
- Sep 9, 2022
- 7 min read

Top 10 Marketing Tactics to Rise to the Top Quickly

If you're looking for a way to grow your business, the internet has never been better. The opportunities are endless and can provide you with a number of tools to help your business flourish.

However, in order to rise above the rest of the competition and stand out among so many other brands with similar offerings, it takes more than just a good product or service.

You need to employ some powerful marketing tactics as well. Here are ten strategies that will help you reach new customers through social media platforms like Facebook or Instagram while also making sure they return again and again!

Pay for the best search engine optimization (SEO) keyword tool.

A keyword tool can help you determine the best keywords for your business. Keywords are used by search engines to find relevant websites and content. To optimize your website for search engines, it's important to know which keywords you should be targeting.

A good keyword tool will allow you to see how well your competitors are doing in terms of ranking on these same keywords so that you can figure out new ways of improving their performance. You can also use keyword tools to find new keywords that might be useful to optimize around on your website or blog posts.

Develop an eye-catching website.

The first step to getting people to your site is making sure that it’s easy for them to find. Don’t use complicated URLs and keep the layout of each page simple so visitors can navigate at their own pace.

Also, make sure your site looks professional with a well-designed logo and unique colors. If you don't have an expert designer on staff, there are plenty of free tools online that make it easy to create something eye-catching without breaking the bank -- like Canva or PicMonkey!

Aside from making your website look good (which we all know is important), it also needs to be optimized for mobile devices so everyone can see the great work you're putting out into the world! Make sure mobile users don't get frustrated by trying to click on buttons or links only visible on desktop versions.

Create and utilize your Pinterest account.

Pinterest is a visual platform, so make sure your boards are visually appealing. You can do this by using keywords in your descriptions and hashtags in the board titles. Consistency is also important: you should use a consistent theme across all of your boards (if you're selling shoes, for example).

A good way to start getting more traffic from Pinterest is by creating boards for each product or service that you sell on Etsy or other platforms. This will help people find what they're looking for easily and increase sales!

Buy ads on Facebook.

This is a great way to get your business in front of people who are interested in what you have to offer.

You can target based on demographics, interests, or other custom variables like location. Are there certain users that would be more likely to purchase from you? Are there certain users that have similar interests? Use Facebook ads to find them and drive conversions for your business!

Here’s an example: if you run a pet store with thousands of potential customers, but only 500 current customers, who do you think will be more likely to convert into paying customers—the 500 existing customers or the 1 million possible ones? That’s right—it’s going to be those 1 million possible ones!

By using Facebook ads as an extension of your organic content promotion strategy (which we discussed earlier), rather than as a separate strategy all its own (like many businesses do), it will give both components even more power because they'll work together instead of apart.

Use a professional email marketing platform.

Email marketing is one of the most effective ways to reach prospects and customers, but it’s often overlooked. As a result, you could be missing out on a ton of opportunities to engage with your audience. It’s crucial that you use email marketing as part of your digital strategy because it has the highest ROI (return on investment) compared to other forms of digital advertising.

Professional email marketing platforms make it easy for you to create emails that look professional and get opened by your subscribers. Examples include MailChimp, GetResponse, Aweber and ActiveCampaign.

Write a print column for a local newspaper or magazine.

This is a great way to get your name out there if you're not sure what else to do. Local papers and magazines are always looking for contributors, so it's easy to get one of your ideas into print if you pitch it right.

Write about something that interests you, like the best places in town to go bowling or where the best burgers are made at home. Then send your idea off with a cheery note and wait by your mailbox—or email inbox—every day until they respond!

Start a podcast.

Podcasts are a great way to build your brand, connect with your audience, and share knowledge and expertise.

If you want to start a podcast, there are many different options available. You can do it all on your own, or you can find the right business partner who has the same interests or knowledge as you. It may be easier to find someone who already has experience in podcasting and can help guide you through the process of getting started.

If you’re not sure where to start, check out some of the podcasts that are already successful. These shows have been around for years and have built up a loyal following of listeners. You can learn a lot by listening and watching how they run their businesses.

Make sure you start off with a good idea for the show and then find the right people to help you get it off the ground. You may also need some equipment and software to record and edit your podcasts.

Use Instagram influencer marketing.

Instagram influencer marketing has become a go-to technique for many companies looking to reach new audiences and gain loyal followers. Companies can create hashtags and pay popular Instagram users to use them, or they can tap into user generated content by asking their followers to take photos of themselves using products and post them on Instagram with a certain hashtag. You never know what you'll find!

In order to attract top influencers, you need to understand what makes them tick. Influencers are people who have large followings on social media platforms like Facebook, Twitter, Pinterest and YouTube (among others).

These social media stars have loyal followers who trust their opinions about everything from fashion trends to music selections. If your company has something worth sharing with these groups of people—and it has the budget for doing so—then this strategy could give your brand an instant boost in visibility among young consumers eager for new things in their lives: great products that solve problems.[4]

Start a blog and monetize it effectively.

If you haven't started a blog, start one now. It's a great way to get your name out there and establish yourself as an authority in your field. In addition to driving traffic back to your website, a blog allows you to monetize your content through ads and affiliate links.

Make sure that you're writing relevant articles that people will want to read! Use keywords in the title of each article so that search engines can find it easily when someone searches for those terms.

Create an email list so that subscribers can be notified when new articles are posted (and also so they can receive valuable content from other bloggers whom you recommend). Promote your blog through social media channels such as Twitter and Facebook, but don't forget about other platforms like Pinterest!

To keep things fresh and interesting for readers while also driving traffic back toward their site/blog/website, it's important not only provide quality content but also promote others who offer similar services or products (after all – how else could we get paid?).

This way everyone wins: consumers get better info about what's available on the market today; businesses gain exposure via word-of-mouth recommendations from satisfied customers who've already tried something similar before purchasing anything themselves.

Build your brand as an expert in your field through online courses and webinars.

If you want to build your brand as an expert in your field, then online courses and webinars are a great way to do that. They allow you to teach people what you know, and also show them how they can get the same results without all the hard work (and struggle).

I won't lie, this takes time and effort. You have to put out some good content if you want anyone to take notice of it. But once people start following along with what you're teaching them via the video tutorials on your platform of choice (YouTube or Teachable), then those followers will naturally convert into customers when the time is right.

There's many strategies to consider when trying to boost your business's online visibility and grow it into a successful company!

Importance of having a strong online presence: You want your customers to see you as an authority in your industry, so that they can trust you. One way to do this is by getting more likes on Facebook, following people on Twitter and Pinterest, writing blog posts with relevant keywords...basically anything that will increase the search engine ranking for your site(s).
Use SEO and social media marketing: If you want people searching for information about what products/services you provide then make sure there’s plenty of relevant content on all platforms where people are likely looking for answers (i.e., Google). This includes company websites as well as social media profiles like LinkedIn where users might be searching specifically “best restaurants near me” rather than just general customer reviews from Yelp or TripAdvisor which tend not be as helpful if someone has specific needs but doesn't know how else how find them!

Conclusion

Remember, your success should be measured by your ability to grow your brand and become an authority in the industry. By implementing these strategies and tactics, you'll be on the right path towards doing just that!