The Secret Behind Creating High-Converting Content
Do you want to be an author or an influencer?
Have you always wanted to write a book, start a podcast, begin monetizing your blog, or create a video series?
The answer to this question lies in your ability to create high-converting content. This guide will help.
I'm going to start by explaining what content marketing is, why high-converting content is important, and how you can use this guide to create your own high-converting content.
Then I'll dive into the meat of the guide and show you how to do it yourself.
Let's start with the protocol that led to my success.
The AIDA Marketing Model
The AIDA marketing model was developed by E. St. Elmo Lewis in 1898 and has since been used by advertising agencies to help sell products and services. It describes the process a customer goes through when making a purchase decision:
Attention: The first step is getting someone's attention, which can be done through flashy graphics or loud sounds.
Interest: Next, you need to pique your customer's interest in what it is you're offering them (this is where branding comes in).
Desire: Once your audience has shown some interest in what it is that you're selling, they'll begin to fantasize about how great it would be if only they had what you're offering! This part of the equation relates closely with emotions—what does this product make me feel? What kind of person am I when I use this item? While this may seem like an obvious step, don't underestimate how important it really is on an emotional level—if they don't see themselves as being able to afford something or if they think that buying something will hurt their self-image in some way then forget about getting them hooked into buying anything from anyone!
Action: Finally—the point at which customers take action! This could mean clicking “Buy Now” on an ecommerce website or signing up for a subscription service such as Hulu Plus (for example).
What's important is that you don't let the process stop here. The next step is to make sure that your customers are happy with their purchase and that they feel like it was worth it.
This can be done by sending them an email thanking them for their business, offering a discount code for their next purchase or even just sending out a coupon code for free shipping on their first order.
Now...
The secret behind creating high-converting content is making sure that it is valuable, easily scannable and has an important takeaway at the end. Visuals also help.
The secret behind creating high-converting content is making sure that it is valuable, easily scannable and has an important takeaway at the end. Visuals also help.
Obviously, you want readers to be able to absorb your information quickly and easily. If you can't do that, they'll move on to something else (and there are a lot of things vying for their attention!).
That's why it's important to keep the content short, simple and easy-to-read. Just like any well-written piece of text should be.
Pick a Topic with Value
You can't create high-converting content if you don't know what it takes to get your product in front of the right audience. But first, let's start with why it's important to pick a topic with value.
The reason is simple: your audience wants something that will help them achieve their goals. Your content needs to deliver on that promise or they'll run away (or move onto another blog). In order for them to stick around and become loyal readers, you need to give them what they want—and that means picking the right topics and knowing how those topics fit into their lives.
Make Sure Your Content is Easy to Read
The key to creating a high-converting content is to make it easy and quick to read. Take the time to ensure that your article is clear and straightforward by:
Using short sentences
Using simple words (e.g., avoid fancy words)
Using bullet points and lists instead of paragraphs
Breaking up information into subheadings and paragraphs, if necessary
Also, adding visuals can help the reader understand what they are reading and increase their interest level in the article, which could lead them to share it with others or take action on what they've read. This increases engagement with your brand!
Use Clear and Concise Headlines
This is the most important part of your content. Without a catchy headline, people will not be interested in reading what you have to say.
Your headlines should be short and snappy and get straight to the point. If possible, it should also include some kind of call to action that makes people want to read more!
For example:
How To Make More Money On eBay In 10 Days
The Secret Behind Creating High-Converting Content
Add a Hook
Hooks are a way to get your reader's attention and keep them reading.
Hooks can take many forms, but they all have one thing in common: they're engaging. Whether you use a question, statement or statistic, it's important to give your reader an incentive for continuing on.
Give Readers a Takeaway
Your takeaway should be clear and concise. Otherwise, you risk confusing your readers, who might think they're getting one takeaway when they're actually getting another.
Make sure that the takeaway is relevant to the topic at hand. You don't want to give someone advice on how to make a soufflé if all they wanted was a recipe for chocolate chip cookies!
Additionally, make sure your takeaway is easy to understand. If it takes too much time or effort for readers to understand what you've written (and subsequently apply it), then your content will likely fall on deaf ears, or worse yet, be ignored altogether.
Finally, ensure that your takeaways are actionable for readers' lives; this means making sure each point has some sort of call-to-action so people know exactly what they should do next after reading through everything else in between those points!
Add Visuals to Your Posts
Visuals are a powerful tool to help engage your readers and convey important information. They can be used to give context to the topic, educate the reader on an important point you're making, or explain why your product or service is beneficial.
Visuals are also an effective way to help your readers understand your topic more clearly, and they're also just plain fun for people to look at. If you're looking for some tips on what types of visuals to use and how best to integrate them into your content strategy, check out this post from Buffer.
Conclusion
When it comes to creating high-converting content, there's no one-size-fits-all solution. The AIDA framework can help you get started with your own specific goals in mind. But as you've seen here, there are many other ways to go about it too.
If you need training on how to create content that converts, check out this course from my agency. It's a great way to get started with conversion-oriented content creation!