Texting Habits by GenerationAccording to the Pew Research Center:
Baby Boomers range from 53-63 Years Old
Generation X ranges from 42-52 Years Old
Generation Y ranges from 24-41 Years Old
Generation Z ranges from 18-23 Years Old This isn’t a science, but you can look at each bracket as a tool that is used to analyze behaviors when using a business texting solution to interact with your consumers. Now that you know the assortment for each generation, let’s review their preferred texting habits by age. Baby Boomers: 61 % check their phones for notifications approximately 1-3 times in an hour. Generation X: 70% check their phones for notifications approximately 1-3 times in an hour. Generation Y: 68% check their phones for notifications approximately 1-3 times in an hour. Generation Z: 79% check their phones for notifications approximately 1-3 times in an hour. So what is each generation doing when checking their phones several times in an hour? More times than not, they’re texting. Companies should know when using a business texting solution, that customers do in fact prefer speaking to a business by text than by phone. To save you from hours of clicking around to read statistics all over the web on texting behaviors by age range, we did our due diligence to pay it forward unto our clients. Here it is for you:
64 % of Baby Boomers prefer to use text messaging to communicate with a business.
76 % of Generation X prefer to use text messaging to communicate with a business.
82% of Generation Y prefer to use text messaging to communicate with a business.
83% of Generation Z prefer to use text messaging to communicate with a business. We love it when research proves us right! More specifically, we’re saying that no matter what industry you’re in, it’s a fact that your audience will prefer that you text them no matter what generation they fall under. Guess who can now apply a business texting solution to their communication channels because their texting pool just got bigger? That’s right, YOU CAN!
Implementing a Business Texting Solution If you’re just starting out with a business texting solution for your company or you need a few ideas to boost your current business or marketing plan, you should know which industries are already incorporating a business texting solution to their daily operations.
Pharmacies To capture their audience’s attention, more and more businesses have applied a business texting solution as a modern form of engagement. Our research has demonstrated that the majority of each generation prefers receiving text messages from businesses which also means that this form of communication is your best option. This is an excellent way to ramp up your message strategies and streamline how you provide customer service. If you’ve delayed adding a business texting solution for your brand, you’re falling behind.
How Companies are Using Texting Messaging The Text My Main Number customers are taking advantage of our business texting solution in a variety of ways. They’ve found that it cuts down on the time spent each day on meticulous tasks such as:
Following up with leads by phone or email
Scheduling, confirming, or sending appointment reminders
Informing customers about recent promotional offers
Customer service correspondence
Placing, confirming, and following up on orders …and that’s just to name a few of the many tasks text messaging will help save you time (and money) on.