How does a highly personalized content experience work?

Personalized content is a term that's used widely in marketing, but it still seems to be misunderstood.


So let's take a minute to define what personalized content is and why it matters.


Then we'll go over how you can use personalized content in your business to improve customer engagement, conversion rates, and more.


What is a highly personalized content experience?

What is a highly personalized content experience?


Let’s start by defining what personalized content is, and then we can move on to looking at the different ways it can be implemented in your business. Personalized content simply means that each person who views the content will see something different than others.


A high-level example would be when you go to Google and type in a search term; you get back results based on what was entered into their algorithm. The same thing happens when you use Facebook or Twitter—your feed shows posts from people who are important to you but not necessarily important for everyone else using those platforms.



What is a highly personalized content experience?

Highly personalized experiences go one step further by creating an experience that’s specifically tailored to each individual user—and they do it without using personal information (like your name or email address).


They accomplish this by analyzing data about who they think you are based on your web activity in order to serve up specific messages based on previous interactions with them and other users like yourself.


Why is it so effective?

Why is personalized content so effective? Because it allows you to provide a customized experience for your audience.


When you care about them and show that you understand what they want, your audience will feel like you’re listening to them. They'll appreciate that you're taking the time to create content specifically for them and will trust your brand more as a result.


To achieve this level of personalization with your content marketing strategy, we need some data—but not too much data! How do we find out enough information about our audience without becoming stalkers?


We use cookies (small bits of code) stored locally on their browser or device so that we can learn more about who they are and what they like. Then we use this information when creating personalized experiences such as tailored ads or emails based on demographics like location or age range, interests like sports or music genres...or even specific items purchased from our store!



How to implement personalized content in your business

Personalized content is the future of marketing. It's already being used by companies like Netflix and Amazon to deliver content that appeals to each customer specifically.


Here's how you can make personalized content work for your business:

  • Create a profile for each customer. This includes their name, contact information, purchasing history and other details relevant to them as a person (but not necessarily private). These profiles should also be accessible on mobile devices so that they're available when customers are browsing your website or visiting in-store.

  • Use a CRM system. A CRM system is software designed to manage all of this customer data across multiple platforms—social media accounts, email marketing campaigns, websites and more—so it's easy to access whenever you need it. It'll also help automate some processes like sending automated messages based on events such as birthdays or anniversaries of purchases made by previous customers who had profiles set up before being acquired by yours recently."



Customized Content for Social Media

Social media is a great way to share content.


If you’re using social media for business, it can be a great way to showcase your expertise and engage with the people who matter most. But what if your audience isn’t on Facebook or Instagram? What if they prefer Twitter or LinkedIn? Well, that’s where personalized content comes in.


To successfully use social media as part of your marketing strategy, you need to know how to create customized content that is relevant for each platform. You also need a plan on how and when you will use them.


Share your best content customized for different audiences.

"I’m a big fan of the phrase “share your best content customized for different audiences.”


Well, I am. And you should be too! Because it's true: if you share content that is relevant to your audience, they're going to love it (and so are their friends). To make this happen, use a tool like Canva to create custom pieces of content in advance and save them as templates, or find popular posts on social media by using tools like Buzzsumo.


Conclusion

We hope that this article has helped you learn more about personalized content. It’s an exciting trend, and one that we think can benefit many businesses. In fact, it might even be a game-changer for your own brand! But in order to make the most of it, you need an understanding of what exactly it entails—and how to implement personalized content in your business.


We know from experience how hard it can be sometimes when people are trying to find answers on their own; but when everything is laid out clearly in front of them (and even better if someone else does this work), then they feel much more confident about taking action now rather than later because they don't have any doubts left lingering inside their head about whether or not something will work out well enough for whatever purpose needs fulfilling soon enough!


Need help with creating a personalized content experience for your target audience? Feel free to schedule a FREE CONSULT with me. Click here to book now!