Everyone loves the feeling of seeing great content when they’re scrolling through social media feeds and find a post they enjoy. SMS for business jumped on that band wagon with the goal of distributing content during the best times to post on social media to grab consumers’ attention. The double tap and share have become a natural instinct to users when they see great content, but the key here is to post when they will actually see it. Otherwise, it doesn’t even exist.
When you’re looking to establish a loyal relationship with your audience every form of interaction counts towards their connection to your brand. You must know the right time to reach your target audience because that is as crucial as the actual message itself.
If you’re looking to use SMS for business to increase engagement, expand your online presence, and boost revenue, you have to know the right time to post and in this article we’re going to help you figure that out.
The Best Times to Post on Social Media with SMS for Business for Maximum Exposure
The social media platforms are continuously evolving as are the algorithm protocol updates. If you’re not up to date with these changes, your posts will easily get lost in the sea of content published on your audience’s feeds.
You can’t take the SMS for business approach lightly when statistics show that 76% of consumers prefer to buy from brands they’ve established a connection with more than their competitors.
With that in mind, once you’ve signed up to use an SMS for business platform for marketing your brand, you’ll have to know the best times to reach your audience. That’s the only way to widely expose your strategically designed content and show off your brand to your target audience.
Figuring Out the Best Times to Post on Social Media by Industry
The insights page of your social media platforms will provide you with valuable information on which of your existing posts have received the most traffic, engagement, and shares. Looking at all of the reports on your social media channels to analyze the statistics will teach you which days and times your viewers mostly engaged with your content.
If you’re wondering why you should go through your own insights reports when there are articles out there on the best times to post on social media, it’s because there are variables that go unmentioned in those posts. Not everyone lives the same life and abide by the same schedule each day. Depending on the industry you work in, your day to day differs from others.
For example: An overnight doorman would be perusing social media late at night when work is slow and then comes home to sleep all day. Whereas a schoolteacher who is busy throughout the day would browse news feeds in the evening when he or she is relaxing from a hard day.
So, if you know your industry’s audience’s usual schedule, you must keep that in mind and the best way to learn when to post to grab their attention is to compare their schedule to your own. If the people whose interest you’re trying to grab are your potential customers, by now you should know them well enough to know the type of schedule they keep as well.
For example: If you’re a service professional and you know that typically your customers schedule service for morning hours, chances are your target consumer has leisure time in the evening. They’re early birds and they wake up early to get things done not browse online.
The platform you’re posting on is another factor to consider when figuring out the best times to post on social media with SMS for business because your target audience uses each channel differently. In other words, people may catch your tweet at night when they’re quickly scrolling through Twitter to see the latest in trending topics. Whereas they enjoy scrolling through Facebook during their lunch hour to see videos and pictures while they eat.
Using apps like Later will also help you determine the best times to post on social media for your industry. Rather than rely on all the articles out there on when you should post, we suggest you do your own research and use the following as the criteria that will provide accurate answers:
Each day of the week publish content at what you believe to be your target audience’s peak leisure time and then track the results of your post through the insights page. For example, if you feel your target audience has lunch around noon or 1 p.m. then post at that time and then watch what the reports say happened. Then try again around dinner (or after dinner) hours and see what happens there as well. Do that for each day of the week to learn your industries best time to post.
Create a spreadsheet with columns to track your likes, shares, and comments by social media channel, day of the week and hour of the day.
On the spreadsheet, create an additional tab with the same columns but this time alternate the hours of the day that you posted and then check the stats to enter the data in your workbook.
Each week create a new tab with the same columns but using different hours of the day to post and keep doing that until you’ve covered all times per weekday.
After the 4th week and tab, you’ll have a pretty good idea of what the best times to post on social media are based on the numbers you tracked throughout the month. The day and hours that showed the most engagement will demonstrate when it’s wise for you to post.
How to use SMS for Business on Social Media
Each social media platform has click to text features that you can set up to have viewers text your business. Once your SMS for business platform receives that text message, you can engage with your viewer instantly through the web-based user panel of your landline texting program. You can then reply from any mobile device and the response will come from your business phone number. Genius! Now you can answer questions, suggest products to purchase, assist your audience with placing an order, schedule appointments, and resolve all customer service inquiries.
For more information on how to integrate SMS with your social media profiles, feel free to contact us today for a free consult.