7 Easy Ways to Increase Your Social Media Following

Social media marketing is a great way to get your business out there, but it can be hard work.


Fortunately, you don’t need to hire an outside marketing agency to help you get there. There are many strategies you can use to increase your social media following that don't require much effort.


In this article, we'll discuss seven easy ways to grow your audience on Facebook, Instagram and Twitter!


Use the 3 Es of Social Media Marketing

Before I go through the breakdown I actually wanted to cover in this article, let me remind you of my absolute musts. If you’ve attended any of my workshops, you know that I’m huge on my 3 Es: Educate, Entertain, and Engage.


Educate: Your audience wants to learn from you. Help them by sharing valuable content that will help them in their life or business.


Entertain: Be funny, inspiring, or just plain fun! If people come away with a smile on their face after reading your Facebook post or seeing your video, they’ll be more likely to share it with others.


Engage: This is where you can have the most fun! Remember that social media isn’t just another way to sell something. It’s a way to connect with people and build relationships. When it comes down to it, we all want to feel like someone out there cares about us.


Now that I covered that quick reminder, let’s go over the other must haves.


Niche

Choose a niche.


Before you can grow your social media following, you need to define your audience. This is important because it will help guide the type of content you produce and the platforms on which you publish it. If your target audience isn't defined, then what will they do with the information?


It's like showing up at a party without knowing anyone. You'll be more likely to go home early and take an Uber than have fun in the moment.


Define who they are, where they hang out online, how they interact with other people (especially brands) through social media channels, and what sort of language/tone resonates with them. Observe similar brands' posts on Facebook and Instagram - these can give some insight into what works for others in your industry!


Profile

Now, let's get into the nitty-gritty of creating a kickass profile.


First, make sure you have a complete profile. Include:

· A profile picture that hints at your personality and interests

· Your location (as well as time zone)

· Your website address or blog URL


At this point, you may be wondering: why is it important to include these things? Well, they all help people find out more about who you are and what you do.


If someone searches for "video editor in New York City" on Google, the chances are pretty high that they'll find your social media profile since those are the keywords in your profile. If they click on your social media profile link at the top of their search results, they will then see your website link on your profile/bio right there at the top!


This is also why it's so important to use keywords in your profile. You want people to be able to find you as quickly and easily as possible, especially if they're looking for a specific service or product.


Visuals

Let's get right to it. You're going to want to use visuals in every post. This could be a picture, an infographic, a meme or anything else that will catch people's attention and keep them engaged with your content.


Images are one of the most engaging types of social media content because they're easy on the eyes and don't require any reading — just scrolling! If you're a service provider, post pictures of the work that you do. It can be anything from a photo of you meeting with a client to working on their project.


You can also use images to display your company's values, mission or goals. For example, if your business is about helping people, post a picture of you doing volunteer work.


If you want to convey that you're an expert in the field of social media marketing or SEO, post an infographic that shows the stats and facts behind what you do. The point here is not just to have content, it's to have engaging content!


Knowing WHAT TYPE of visuals works best on each platform is important (along with knowing which platform your target audience uses the most).


Value

You can't expect to get a huge following just by posting links to your site or business page on social media, and if you do, that's probably because those posts are getting a lot of engagement already (likes and comments).


When it comes down to it, the best way to get more followers is through being helpful at all times. First by providing value and then by asking for people's support when appropriate.


Be authentic, but also be strategic.


Don't try to force your brand onto people by posting the same thing over and over again. Instead, use a variety of post types such as video, photos, text updates, etc.


Then make sure to vary your frequency (for example: posting once per day is better than posting five times per hour).


Remember to:

· Provide value.

· Give before you ask for it.

· Be helpful, not self-promotional.


Consistency

Consistency is key!


· Consistent posts: You want your followers to know what they're going to get when they see your content, so it's important that you post on a regular schedule. Don't be afraid of posting once or twice a day — this will keep your audience engaged and help you build trust with them. However, don't overdo it: Posting more than twice per day will feel spammy and turn people away from following you.

· Consistent posting times: Decide when people are most likely to see your posts (i.e.: after work hours for most people) and stick with those times as much as possible, so that fans can plan their days around them!


Engagement

Even though I mentioned it above, it's THAT important. You can't just post and never engage, and you can't just copy and paste your engagement tasks.


Engagement is the key to any social media strategy. This doesn't mean you have to engage with everyone who follows or likes your page, but it does mean that you should engage with your audience on an individual basis. You can do this in a number of ways:


· Share their content. If someone posts something funny, interesting or useful on their feed, share it! It will help them and give them exposure while helping you build connections with people who might not otherwise follow you.

· Ask for feedback. If someone comments on one of your posts asking for advice or offering suggestions, respond genuinely and considerately—even if they say something negative about an aspect of your brand that's still being worked out (which happens all the time).


People appreciate being heard by brands who are willing to respond genuinely and respectfully. Sometimes it leads to more interactions down the road because they'll feel more comfortable engaging directly with companies they know care about what they think!


Patience

Don't expect immediate results. It takes time to build a following on social media, so don't be discouraged if you don't get the results you want right away.


Remember: Rome wasn't built in a day, and neither will your following be.


The key is consistency and persistence over a long period of time—and that means being patient with yourself as well as your followers!


Increasing your social media following takes time and effort, but it will pay off in the long run.

The internet is a big place, and people are constantly posting updates on all of their social media accounts. This means that it takes time to build a following, but once you do, the effort will be worth it in the long run.


The best way to increase your social media following is by being consistent and persistent. You can’t expect to see results overnight—it will take time for people to notice what you have to offer, but once they do, they’ll be more likely to follow you on various platforms.


You can also increase your social media following by offering something of value. This could be anything from a discount code to a free guide, but whatever it is, make sure that it’s something that people will find useful. People are more likely to follow you if they think that your posts will provide them with some sort of benefit, whether it’s personal or professional.


Conclusion

We’ve covered some of the different ways that you can start building your social media following. Starting small with niche profiles or value-based content is always a good strategy, but you should also be patient and consistent.


You may not see results right away, so don’t give up if you don’t get immediate results from your efforts!


If you need help with developing a solid social media strategy, click to schedule a free consult here!

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