Content marketing is a powerful tool for attracting new customers. It’s also a great way to keep your sales funnel filled with leads.
You may have heard about content marketing, but you may not know how to get started or where to begin. In this post, we’ll discuss three ways that will help you fill up your sales funnel with prospects who are ready and willing to buy from you.
Get your website looking its best.
You’re not going to get anywhere if your website looks like it was designed by a blind person. Your site needs to look professional and make it easy for people who visit your page to find what they’re looking for.
The easiest way I know of to do this is with a clear call-to-action (CTA) button: A button that stands out from the rest of the page and asks visitors “What do you want?” It should be large enough so that it can easily be clicked, no matter where on screen it appears, and easy enough for people who aren't tech savvy--or even tech savvy at all--to figure out where they need to click in order to take action.
Create a specialty social media account just for that purpose.
Creating a social media account for your lead-generation efforts can be an effective way to keep leads coming in.
Create a specialty social media account. The first thing you'll want to do is create the actual account on Facebook, Twitter, or Instagram—or wherever else you want to use it. Make sure that your main accounts aren't linked to this one so that they don't get confused with each other and so that they don't look like they're selling something (because they should not be selling anything).
Use keywords in your bio and profile picture. In addition to creating an image of yourself as someone who wants help finding clients, use keywords like "freelance writing," "copywriting," "content marketing," etc., so people will know what kind of services you offer or are looking for when they see those terms in the profiles of others who might have similar interests as theirs.
Be active in communities where your target audience hangs out.
We’re not going to sugarcoat this: you need to be active in your community.
Every community has its own lingo, and you have to be familiar with it if you want to get plugged into the flow of conversation. It also helps if you know how to use that lingo in a way that doesn’t make everyone around you cringe.
Some communities are more welcoming than others—or have a more lax enforcement of their rules—so try out different places until you find one where you feel comfortable engaging with new people.
If it gets too hard for anyone, there are always other options for keeping your funnel full of leads.
There are many ways to get more leads.
When you're working on your business, it's important to remember that lead generation is a continuous process.
You can't expect to get leads overnight and then have them stay in your funnel forever. You need to constantly be working on your funnel so that you can keep the flow of leads going through it.
There are many different ways you can do this, but here are three tips for keeping the funnel filled:
Add new content regularly: This is especially important if you run an online business where people come back every day or week to see what's new in terms of blog posts or videos. The more organized and regular your content creation schedule is, the more stable and consistent your traffic flow will be as well (and thus, more leads).
Keep engaging with current customers: The best way to grow a business is by keeping existing customers happy! If they like what they're getting from working with you now (like great service), they'll continue coming back for more over time without any extra effort from either side.
Know when it's time to expand: If your sales funnel is drying up and you can't seem to find new leads, it may be time to try out some new strategies like social media advertising, paid search engine marketing or even cold calling.
If you follow these simple steps, your sales funnel will be filled with leads in no time. But don’t forget that it takes more than just filling the funnel to make things happen. You need to keep your eye on the ball and make sure that every lead is followed up on. If you don’t do this step well, then all of your hard work will go down the drain, and nobody wants that!